TAG HEUER GREEN CARS CHALLENGE

Tag Heuer Green Cars Challenge: teams from Germany and USA enjoy emission-free rally

True to its motor racing DNA and commitment to sustainability, TAG Heuer organised special incentive events on 14 and 21 September that combined the thrill of driving with environmental awareness.

Through its partnership with Green Cars Challenge and the ex-Formula 1 driver Erik Comas, TAG Heuer are pioneering a new form of incentive package that features, among other highlights, a tour of the company’s factory in the Swiss city of La-Chaux-de-Fonds.

Corporate guests from the USA, Canada and Germany hopped aboard Tesla Roadsters – including the vehicle that TAG Heuer took on a round-the-world tour in 2010 – and set off on a rally through the scenic roads of Switzerland, following road book instructions and respecting Swiss traffic rules.

Their challenge was not to clock the highest speeds, but rather to use as little energy as possible. The overall winners from the year-round challenge will be invited by Green Cars to take part in the 2012 Monte Carlo Alternative Energy Rally – an event that Erik Comas and his team have already won twice.

The German pair of Thomas Vollrath and Thomas Eichmann are the “greenest” drivers and co-drivers so far, so congratulations to them both!

The Tesla Roadster is the most powerful all-electric sports car in the world, accelerating from 0 to 60 mph in less than four seconds with no noise or emissions.

With the help of brand ambassador, actor and environmental activist Leonardo DiCaprio, Tag Heuer have undertaken various measures to lessen the company’s impact on the environment, such as installing the largest “solar roof” in western Switzerland on its factory buildings.

Congratulations to Mathieu Selzer and his team from Germany, and to Kristy McLellan and her team from the USA!

 

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